Simulation of a Green Management Development Model Using System Thinking with a Business Development Approach (Case Study: Bank Mellat Construction Company)

Riyazinejad, Morteza; Riyazinejad, Maedeh

doi:10.48306/juem.2025.527725.1075

Simulation of a Green Management Development Model Using System Thinking with a Business Development Approach (Case Study: Bank Mellat Construction Company)

Authors

Morteza Riyazinejad ¹

Maedeh Riyazinejad ²

¹ PhD Candidate, Energy and Environmental Engineering, Kish International Campus, University of Tehran, Kish, Hormozgan, Iran

² M.Sc. in Business Administration, Faculty of Management, Tehran Central Branch, Islamic Azad University, Tehran, Iran

https://doi.org/10.48306/juem.2025.527725.1075

Abstract

This study investigates the impacts of implementing a comprehensive Green Management Plan in the Bank Mellat Construction Company of Iran. The primary objective is to evaluate various dimensions of green management and its effects on the organization’s environmental, economic, and social indicators. The research adopts a mixed-methods approach combining qualitative and quantitative analyses. In the qualitative phase, insights were gathered through in-depth interviews with 12 experts in green management and construction. In the quantitative phase, data from 180 experienced employees of the organization were analyzed. The findings reveal that the implementation of the plan has led to significant and positive improvements in environmental indicators, including reduced energy consumption, increased use of renewable energy sources, improved waste management, and lower levels of environmental pollution. Furthermore, educational programs, individual incentives, and green-related events have contributed to raising employee awareness and fostering an environmental culture within the organization. Additionally, the commitment and support of senior management have played a key role in the successful implementation of the plan. This study emphasizes that green management is an effective tool for promoting sustainable development and enhancing the economic and environmental performance of organizations. Moreover, the Causal Loop Diagram (CLD) model developed in this research serves as an efficient tool for identifying the interactions among key variables and improving organizational planning. The findings can serve as a model for other industries aiming to advance sustainability and environmental management.

Keywords

Green Management

System Dynamics

Causal Loop Diagrams

Construction Companies

1.Siegler, K. and B. Gaughan, A practical approach to Green IT. Webinar. World Wide Web< http://www. itmanagement. com/land/green-it-webinar, 2008.

2.Nizam, H.A., et al., Achieving environmental sustainability through information technology:“Digital Pakistan” initiative for green development. Environmental Science and Pollution Research, 2020. 27: p. 10011-10026. https://doi.org/10.1007/s11356-020-07683-x

3.Hao, Y., Y. Guo, and H. Wu, The role of information and communication technology on green total factor energy efficiency: does environmental regulation work? Business Strategy and the Environment, 2022. 31(1): p. 403-424. https://doi.org/10.1002/bse.2901

4.Naim, A., Green Information Technologies in Business Operations. Periodica Journal of Modern Philosophy, Social Sciences and Humanities, 2021. 1: p. 36-49.

5.Zhang, Y., et al., Critical success factors of green innovation: Technology, organization and environment readiness. Journal of Cleaner Production, 2020. 264: p. 121701. https://doi.org/10.1016/j.jclepro.2020.121701

6.Jenkin, T.A., L. McShane, and J. Webster, Green information technologies and systems: Employees’ perceptions of organizational practices. Business & Society, 2011. 50(2): p. 266-314. https://doi.org/10.1177/000765031139864

7.Yu, C.-S. and Y.-H. Tao, Understanding business-level innovation technology adoption. Technovation, 2009. 29(2): p. 92-109. https://doi.org/10.1016/j.technovation.2008.07.007

8.Akman, I. and A. Mishra, Sector diversity in green information technology practices: technology acceptance model perspective. Computers in human behavior, 2015. 49: p. 477-486. https://doi.org/10.1016/j.chb.2015.03.009

9.Martins, P. and A. Grilo. Evaluation model for the sustainable use of information technology. in 2012 IEEE International Conference on Industrial Engineering and Engineering Management. 2012. IEEE. DOI: 10.1109/IEEM.2012.6837710

10.Godbole, N.S. and J. Lamb. Using data science & big data analytics to make healthcare green. in 2015 12th International Conference & Expo on Emerging Technologies for a Smarter World (CEWIT). 2015. IEEE. DOI: 10.1109/CEWIT.2015.7338161

11.Chen, H.-G. and J. Chang. Exploring affecting factors on green IT adoption. in International Conference on Knowledge Management in Organizations. 2014. Springer. https://doi.org/10.1007/978-3-319-08618-7_21

12.Chen, M.-C. and K. Chang, Reasoning the causality of city sprawl, traffic congestion, and green land disappearance in Taiwan using the CLD model. International journal of environmental research and public health, 2014. 11(11): p. 11464-11480. https://doi.org/10.3390/ijerph111111464

13.Scholz, P. and J. Voracek, Organizational culture and green management: innovative way ahead in hotel industry. Measuring Business Excellence, 2016. 20(1): p. 41-52. https://doi.org/10.1108/MBE-12-2015-0057

14.Anvarifar, F., et al., Developing a Green Information Technology Framework for Sustainable Operations in Iran's Trade Promotion Organization. Environmental Energy and Economic Research, 2024. 8(4). DOI: 10.22097/EEER.2024.471851.1339

15.Telukdarie, A., et al., Exploring the green economy–A systems thinking modelling approach. Journal of Cleaner Production, 2024. 436: p. 140611. https://doi.org/10.1016/j.jclepro.2024.140611

16.Rebs, T., M. Brandenburg, and S. Seuring, System dynamics modeling for sustainable supply chain management: A literature review and systems thinking approach. Journal of cleaner production, 2019. 208: p. 1265-1280. https://doi.org/10.1016/j.jclepro.2018.10.100

17.Caldera, H., C. Desha, and L. Dawes, Exploring the role of lean thinking in sustainable business practice: A systematic literature review. Journal of cleaner production, 2017. 167: p. 1546-1565. https://doi.org/10.1016/j.jclepro.2017.05.126

18.Khairani, N.S., et al., Green supply chain management in the Malaysian automotive industry: A systems thinking perspective. International Journal of Supply Chain Management, 2017. 6(2): p. 38-48.

19.Marcos-Sánchez, R., D. Ferrández, and C. Morón, Systems thinking for sustainability education in building and business administration and management degrees. Sustainability, 2022. 14(19): p. 11812. https://doi.org/10.3390/su141911812

20.Binder, T., et al. Developing system dynamics models from causal loop diagrams. in Proceedings of the 22nd International Conference of the System Dynamic Society. 2004.

21.Blair, C., et al., A Systems Framework for International Development: The Data‐Layered Causal Loop Diagram. Production and Operations Management, 2021. 30(12): p. 4374-4395. https://doi.org/10.1111/poms.13492

22.Haraldsson, H.V., S. Belyazid, and H.U. Sverdrup, Causal Loop Diagrams–promoting deep learning of complex systems in engineering education. Pedagogiska inspirationskonferensen-Genombrottet, 2006.

23.Lambraki, I., et al., Antimicrobial Resistance in South East Asia: A Participatory Systems Modelling Approach. International Journal of Infectious Diseases, 2022. 116: p. S14. DOI: 10.1016/j.ijid.2021.12.033