Simulation of the Organizational Green Management Development Model Using System Thinking: A Case Study of Kerman Municipality

Ghotbi, Saideh; Montazeri, Arash

doi:10.48306/juem.2025.507079.1070

Simulation of the Organizational Green Management Development Model Using System Thinking: A Case Study of Kerman Municipality

Authors

Saideh Ghotbi ¹

Arash Montazeri ²

¹ Research Department, Kerman Municipality, Kerman, Iran

² Deputy of Human Resources Development and Management, Kerman Municipality, Kerman, Iran

https://doi.org/10.48306/juem.2025.507079.1070

Abstract

Abstract
This study aims to evaluate the impacts of implementing the comprehensive green management plan in Kerman Municipality, one of the key institutions in urban management. Using a mixed-method approach, including qualitative and quantitative analyses, various dimensions of the green management plan were examined, and its effects on the organization’s environmental, economic, and social indicators were analyzed. In the qualitative section, the perspectives of senior managers and experts in urban management and environmental fields were collected. In the quantitative section, the opinions of Kerman Municipality employees were assessed using a questionnaire. The collected data were analyzed through Causal Loop Diagram (CLD) modeling to identify interactions between variables. The results indicate that implementing this plan has led to reduced consumption of energy, water, and paper, as well as improved urban waste management. Measures such as installing online energy consumption monitoring systems, utilizing renewable energy sources like solar panels, and developing waste segregation and recycling infrastructure have had positive effects on reducing operational costs and pollutant emissions. Additionally, environmental culture was fostered through workshops and individual incentives, enhancing employee and citizen participation in the municipality's green initiatives. The developed CLD model in this study, identifying reinforcing and balancing loops such as "environmental education and managerial commitment" and "resource consumption and budget constraints," has been introduced as an effective tool in strategic planning. These models demonstrate how interactions among variables can facilitate achieving sustainable development.

Keywords

Green management

System dynamics

Causal Loop Diagrams

Kerman Municipality

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