Journal of Urban Environmental Management

Abstract This study investigates the impacts of implementing a comprehensive Green Management Plan in the Bank Mellat Construction Company of Iran. The primary objective is to evaluate various dimensions of green management and its effects on the organization’s environmental, economic, and social indicators. The research adopts a mixed-methods approach combining qualitative and quantitative analyses. In the qualitative phase, insights were gathered through in-depth interviews with 12 experts in green management and construction. In the quantitative phase, data from 180 experienced employees of the organization were analyzed. The findings reveal that the implementation of the plan has led to significant and positive improvements in environmental indicators, including reduced energy consumption, increased use of renewable energy sources, improved waste management, and lower levels of environmental pollution. Furthermore, educational programs, individual incentives, and green-related events have contributed to raising employee awareness and fostering an environmental culture within the organization. Additionally, the commitment and support of senior management have played a key role in the successful implementation of the plan. This study emphasizes that green management is an effective tool for promoting sustainable development and enhancing the economic and environmental performance of organizations. Moreover, the Causal Loop Diagram (CLD) model developed in this research serves as an efficient tool for identifying the interactions among key variables and improving organizational planning. The findings can serve as a model for other industries aiming to advance sustainability and environmental management.

Abstract Abstract
This study aims to evaluate the impacts of implementing the comprehensive green management plan in Kerman Municipality, one of the key institutions in urban management. Using a mixed-method approach, including qualitative and quantitative analyses, various dimensions of the green management plan were examined, and its effects on the organization’s environmental, economic, and social indicators were analyzed. In the qualitative section, the perspectives of senior managers and experts in urban management and environmental fields were collected. In the quantitative section, the opinions of Kerman Municipality employees were assessed using a questionnaire. The collected data were analyzed through Causal Loop Diagram (CLD) modeling to identify interactions between variables. The results indicate that implementing this plan has led to reduced consumption of energy, water, and paper, as well as improved urban waste management. Measures such as installing online energy consumption monitoring systems, utilizing renewable energy sources like solar panels, and developing waste segregation and recycling infrastructure have had positive effects on reducing operational costs and pollutant emissions. Additionally, environmental culture was fostered through workshops and individual incentives, enhancing employee and citizen participation in the municipality's green initiatives. The developed CLD model in this study, identifying reinforcing and balancing loops such as "environmental education and managerial commitment" and "resource consumption and budget constraints," has been introduced as an effective tool in strategic planning. These models demonstrate how interactions among variables can facilitate achieving sustainable development.